A website that looks good is the minimum. Here's what it takes to actually get clients.

The FOUNDATION package gets you online. These packages get you positioned. There's a difference — and it shows up directly in whether people book a call or click away.

Most coaches who don't get enquiries from their website think it's a traffic problem. It's usually not. It's a clarity problem. Visitors land, can't immediately tell who you help or why you're different, and leave.

A booking calendar and Google Analytics won't fix that on their own. But getting your positioning right before you go live will.

THE PACKAGES

Pick the level of strategic input you need

Both include everything in the FOUNDATION. The difference is how much we work on what you say and how you say it.

TIER 2: START GENERATING ENQUIRIES

£1,150

The tools that turn a static site into a client-generating machine.

✓ Everything in the FOUNDATION

✓ Up to 8 pages

✓ Booking calendar integration (Tidycal, Calendly or Squarespace Scheduling)

✓ Google Analytics setup

✓ Google Search Console

✓ Google Business Profile

✓ Basic keyword guidance for your core service pages

✓ 3 rounds of revisions

✓ 3–4 week turnaround once content is received

TIER 3: GET THE POSITIONING RIGHT

£1,950

Everything above, plus strategic input on how you show up and what you say.

✓ Everything in the two other packages

✓ Up to 12 pages

✓ 90-minute Brand & Positioning Workshop

✓ USP clarification so you stop sounding like every other coach online

✓ Tone of voice alignment

✓ Conversion-focused page structure recommendations

✓ Messaging refinement for your homepage and one service page

✓ 30 days of post-launch support (up to 2 hours)

✓ 3 rounds of revisions

TIER 3 ONLY

What actually happens in the Brand & Positioning Workshop

This is a focused 90-minute session we do before I build a single page. Most coaches skip this step. That's why their website doesn't convert. We use it to nail four things:

  • Not "anyone open to growth."

    The specific person with the specific problem you solve best — spelled out so your homepage speaks directly to them.

  • Your USP — articulated clearly so visitors immediately understand what makes you different from the 10 other coaches they've already looked at.

  • Tone of voice aligned to your ideal client. Warm but direct. Confident without being corporate. Copy that sounds like you on a good day.

  • Page structure mapped to guide visitors from curious to booked — not just pretty sections stacked on top of each other.

Answers to the obvious questions

Is Tier 3 worth the extra £800 over Tier 2?

If you're unclear on your niche, your USP, or how to communicate your offer — yes, without question. If you already have sharp positioning and just need the tech side handled, Tier 2 is enough.

Can I start on the FOUNDATION and upgrade later?

Absolutely. The FOUNDATION is built to exactly the same quality standard as the higher tiers — it's not a stripped-back version. If you decide you want more support down the line, we can build on what's already there. Just know that adding strategic work after the fact does take more time than doing it upfront, so the costs will reflect that.

What if I'm not sure which to choose?

That's genuinely what the discovery call is for. We spend 30 minutes talking through where you are, what you're building, and what you actually need — and by the end of it, the right choice usually becomes obvious.

Why is this so much more affordable than going to an agency?

Because it's just me. No account managers taking a cut, no overhead, no junior being quietly handed your project while the senior takes the credit. You get someone with 7 years of digital marketing experience who also happens to be a qualified coach — giving your project their full attention from start to finish.

Book a free discovery call

I take on a small number of builds each month. If you've clicked this far, you already know you need a proper website. Get in touch to book a free 30-minute call and let's work out which package is right.