Three coaching website packages. Pick yours.
Package
Best for
Price
You need a clean, professional online presence — fast
1. The Foundation
£795
You're putting yourself out there and need a site that actively supports your marketing
2. Get Visible
£1,150
You want your niche, message and positioning nailed — and a site built to convert from day one
3. Position & Convert
£1,950
All three are Squarespace builds. All three include mobile optimisation, on-page SEO, custom domain connection, business email setup, and a recorded handover session. The difference is how much strategic input goes into your positioning and how many tools we put in place to actively generate enquiries.
Why positioning matters as much as design
Most coaches who don't get enquiries from their website think it's a traffic problem. It's usually not. It's a clarity problem.
Visitors land, can't immediately tell who you help or why you're the right person to help them, and leave. A booking calendar won't fix that. Getting your positioning right before you go live will.
That's what the tier 2 and 3 packages are built for.
THE PACKAGES
What's included in each package
TIER 1: THE FOUNDATION
£795
A clean, professional presence live in 2–3 weeks.
✓ Up to 5 core pages (Home, About, Work With Me, Contact, Legal)
✓ Blog template setup
✓ Template-based Squarespace design from a curated coaching layout
✓ Full mobile optimisation
✓ On-page SEO (meta titles, descriptions, clean URLs, image alt text)
✓ Custom domain connection + business email setup
✓ Recorded 60-minute handover and training session
✓ 2 rounds of revisions
Right for you if: you have a clear sense of your niche and offer, and you just need a professional site live quickly and affordably.
TIER 2: GET VISIBLE
£1,150
The tools that turn a static site into a client-generating machine.
✓ Everything in the FOUNDATION
✓ Up to 8 pages
✓ Booking calendar integration (Tidycal, Calendly or Squarespace Scheduling)
✓ Google Analytics setup
✓ Google Search Console
✓ Google Business Profile
✓ Basic keyword guidance for your core service pages
✓ 3 rounds of revisions
✓ 3–4 week turnaround once content is received
Right for you if: your positioning is clear and you want the technical infrastructure in place to actively attract and convert enquiries from day one.
TIER 3: POSITION & CONVERT
£1,950
Everything above, plus strategic input on how you show up and what you say.
✓ Everything in the two other packages
✓ Up to 12 pages
✓ 90-minute Brand & Positioning Workshop
✓ USP clarification so you stop sounding like every other coach online
✓ Tone of voice alignment
✓ Conversion-focused page structure recommendations
✓ Messaging refinement for your homepage and one service page
✓ 30 days of post-launch support (up to 2 hours)
✓ 3 rounds of revisions
Right for you if: you're still finding the words for what you do — or you want to get the strategic foundations right before a single page is built.
TIER 3 ONLYWhat actually happens in the Brand & Positioning Workshop
A focused 90-minute session before I build a single page. Most coaches skip this step. That's why their website doesn't convert. We use it to nail four things:
-
Not "anyone open to growth."
The specific person with the specific problem you solve best — spelled out so your homepage speaks directly to them.
-
Your USP — articulated clearly so visitors immediately understand what makes you different from the 10 other coaches they've already looked at.
-
Tone of voice aligned to your ideal client. Warm but direct. Confident without being corporate. Copy that sounds like you on a good day.
-
Page structure mapped to guide visitors from curious to booked — not just pretty sections stacked on top of each other.
Need something extra? Chose from these add-ons
The questions worth asking before you decide
Is Tier 3 worth the extra £800 over Tier 2?
If you're unclear on your niche, your USP, or how to communicate your offer — yes, without question. The Brand & Positioning Workshop alone is worth the investment. If you already have sharp, clear positioning and just need the technical build handled well, Tier 2 is enough.
Can I start on The Foundation and upgrade later?
Yes. The Foundation is built to exactly the same quality standard — it's not a stripped-back version. Adding strategic work after the fact does take more time than doing it upfront, so the costs will reflect that. But it's always possible.
What if I'm not sure which to choose?
That's genuinely what the discovery call is for. We spend 30 minutes talking through where you are, what you're building, and what you actually need — and by the end of it, the right choice usually becomes obvious.
Why is this so much more affordable than going to an agency?
Because it's just me. No account managers taking a cut, no overhead, no junior being quietly handed your project while the senior takes the credit. You get someone with 7 years of digital marketing experience who also happens to be a qualified coach — giving your project their full attention from start to finish.
What's not included?
Custom coding, advanced integrations, ecommerce setup, sales funnel builds, complex automations, ongoing SEO management, and fully bespoke design from scratch. This is a semi-custom build — that's what keeps the price and turnaround where they are.
Book a free discovery call
I take on a small number of builds each month. If you've clicked this far, you already know you need a proper website. Get in touch to book a free 30-minute call and let's work out which package is right.